Knowledge Management(KM) Alignment Table :
In this post, we can see, how Knowledge Management techniques can be strategized to drive the business goals (by aligning with overall company strategy).Sample Use Case : BreadTalk , Singapore(http://www.breadtalk.com.sg)
A
staple in the diet of many in Asia, BreadTalk honors the art of bread-making by
giving life to their novel creations since its inception. In the continual
process of creativity and innovation, Bread Talk’s evolution and growth as an
internationally recognized bakery brand over the last 12 years has been encapsulated
through three distinctive Generations. And now, BreadTalk is proud to unveil
the Generation4 Concept, championed in the campaign 'Get Talking', a global
initiative that aims to alter the way customers see, feel and taste the brand.
Their
Vision : We have a shared vision to be an international trend-setting lifestyle
brand. To this end, we have taken bold strides in introducing new food culture
with revolutionary changes and ingenious differentiation. Our products are also
crafted with passion and vibrancy to the highest quality. We are confident that
our strategies will lend us a distinct competitive advantage and a platform for
continued growth.
Key
Activities of Knowledge Strategy
|
Key
Objectives of Knowledge Strategy
|
Key
Outcomes of Knowledge Strategy
|
Strategic
Drivers of the Business
|
Study/Keep Track of
Brand Building Trends in Global/Local markets
|
Identify Key Branding
Areas
|
Develop a plan to
implement new Branding Techniques Found (Similar to existing BreadTalk
Generation 1 to Generation 4 concepts) and ‘Healthy eating’ concepts.
|
Building a brand
image – Brand Identification
|
Monitor Recent trends
in Franchise markets globally/locally
|
Identify Key
Franchise Setup / Improvement Areas
|
Maintain Streamlined
repository for Franchise Licensing terms and processes depending on locations
|
Increased and
effective Global Presence
|
Maintain/Manage
Customer Information
|
Improve on Customer Loyalty
|
Increase the number
of transactions/visits from customers
|
Increased
Profitability
|
Maintain Customer
Feedback System
|
Analyze Negatives from Feedback
|
Improve on
negatives(for Customer satisfaction)
|
Customer Satisfaction
|
Maintain Customer
Feedback System
|
Analyze Positives from Feedback
|
Improve on positives
(for Customer Delight)
|
Customer Delight
|
Manage Employee
Information
|
Record Employee
Plan/Objectives/performance/expectations
|
Provide Important
Perks to Employees/Promotions/
Recreational
activities
|
Employees
Satisfaction/Delight
|
Manage
Safety/Security Guidelines
|
Provide Safety
Manuals(for employees) / Display safety guidelines in shops(for customers)
|
Increased
Safety/Security for BreadTalk Ecosystem
|
Safety-Security of
Employee/Customer
|
Manage Inventory and
Supply Information
|
Build a centralized
procurement system
|
Streamline the Bakery
Supply Chain(Daily /Weekly Supplies to all franchises)
|
Increased
Productivity
|
Manage Training
System
|
Manage (1) Best
Practices (2) Core Training (3) Past Experiences
|
Less dependency on
individual employee and streamlined processes.
|
Decreased dependency
on Manpower
|
Manage Training
System and
Manage Inventory and
Supply Information
|
Build a centralized
procurement system and a training system
|
Streamline the Bakery
Supply Chain(Daily /Weekly Supplies to all franchises) and Increased emphasis
on Processes
|
Overall Effective
Cost utilization
|
Manage IP and
Innovations System
|
Build a centralized
IP/Innovation managing system for New concepts/varieties
|
Study the
Positives/negatives of the new BreadTalk Concepts and New Toasts/Products and
Apply for Patents
|
Increased Revenue
based on IP/Innovation
|
